The right lead targeting is one of the factor that plays a great role in the success of our campaigns. This is done by thoroughly narrowing down our list of target audience. While lead targeting produces less leads, it yields a higher success rate because we’re reaching the right audience who are more likely interested in our client’s products and/or services.
We strategically pick our target leads based on the:
●Any other particulars provided by our clients
While we make use of some automated features such as sequence features, we still personalize to achieve maximum results. This is done by continuing to have some human factor.
For example, aside from the personalized emails, we manually check responses to make sure that they receive the appropriate responses and that they are communicating with real people.
The campaign is extremely customized based on the recipient replies.
We look into:
●The request of follow-up
●Their local calendar of holidays
●And any other personal information they have provided.
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